Tag Archives: marketing

5 Rules for your Welcome Journey

Posted on April 16, 2014 by Richard Leader

[NOTE: You found an old version of the website – please check out fractionalcmo.uk for more up-to-date marketing articles!] Welcoming a new customer to your website, service or publication is one of the most important conversations you can have. It … Continue reading →

Posted in Uncategorized | Tagged , , , , | Leave a comment

Can you identify which segment you’re in?

Posted on March 28, 2014 by Richard Leader

[NOTE: You found an old version of the website – please check out fractionalcmo.uk for more up-to-date marketing articles!] So here’s a game to play: Have a quick trawl through your inbox and look at some of your recent marketing … Continue reading →

Posted in Uncategorized | Tagged , , , , | Leave a comment

Retarget right – using acquisition channels for customer marketing

Posted on March 6, 2014 by Richard Leader

[NOTE: You found an old version of the website – please check out fractionalcmo.uk for more up-to-date marketing articles!] Tesco’s mobile experience head, Luke  Viogradov, made some interesting points at a conference this week (reported by Marketing Week). “There are … Continue reading →

Posted in Uncategorized | Tagged , , | Leave a comment

From Social Engagement to Social Advocacy

Posted on March 4, 2014 by Richard Leader

[NOTE: You found an old version of the website – please check out fractionalcmo.uk for more up-to-date marketing articles!] Social media impact can be hard to measure. What makes it worse is that almost everyone in the organisation has exposure … Continue reading →

Posted in Uncategorized | Tagged , , , , , | Leave a comment

Do charity shops make the most of their high street positions?

Posted on February 13, 2014 by Richard Leader

[NOTE: You found an old version of the website – please check out fractionalcmo.uk for more up-to-date marketing articles!] I’m not going to debate the good, bad and ugly elements of charity shops on the high street (not right now anyway), … Continue reading →

Posted in Uncategorized | Tagged , , , , | Leave a comment

Falling in love again – Retention Marketing Basics

Posted on February 4, 2014 by Richard Leader

[NOTE: You found an old version of the website – please check out fractionalcmo.uk for more up-to-date marketing articles!] I’m always one to make things simple.  So here’s my simple guide to retention marketing: Identify what made the customer fall in … Continue reading →

Posted in Uncategorized | Tagged , , , , , , | Leave a comment

Case study: I Read The News Today…

Posted on February 3, 2011 by Richard Leader

[NOTE: You found an old version of the website – please check out fractionalcmo.uk for more up-to-date marketing articles!] To get digital impact, sometimes you have to think offline first.  Too often, companies attempt to use PR to simply build … Continue reading →

Posted in Uncategorized | Tagged , , | Leave a comment