- 5 Rules for your Welcome Journey
- Can you identify which segment you’re in?
- Credit Where It’s Due: The Art of the Apology Letter
- Costermer Service?
- Retarget right – using acquisition channels for customer marketing
- From Social Engagement to Social Advocacy
- Building Trust in the Banking Sector
- Do charity shops make the most of their high street positions?
- Falling in love again – Retention Marketing Basics
- CRM for Big and Small
- Case study: No Marketing, Please
- Case study: The Generation Game
- Case study: I Read The News Today…
- Case study: Don’t Tease Me
- Case study: Move Over Darling
Tag Archives: customer engagement
5 Rules for your Welcome Journey
Welcoming a new customer to your website, service or publication is one of the most important conversations you can have. It sets the tone for the rest of your relationship together – get it wrong and it’s very difficult to … Continue reading
Posted in Uncategorized Tagged customer engagement, customer journey, customer marketing, email marketing, marketing Leave a comment
Can you identify which segment you’re in?
So here’s a game to play: Have a quick trawl through your inbox and look at some of your recent marketing emails. Can you identify which segment people think you’re in? From modelling to implementation In my experience, organisations … Continue reading
Posted in Uncategorized Tagged customer engagement, customer marketing, email marketing, marketing, segmentation Leave a comment
Credit Where It’s Due: The Art of the Apology Letter
As a battle-hardened commuter with thousands of miles under my belt, it’s not often you’ll find me paying compliments to a train company, but here I am. Southern Rail apologises Recent bad weather caused a landslip on our line, disrupting … Continue reading
Posted in Uncategorized Tagged apology, compensation, customer engagement, customer satisfaction 2 Comments
Is Customer Service a cost centre, a profit centre or the centre of your business? I can only assume that for my car insurance company, it’s a cost centre. Serving the customer seems to be a bit of a drag. … Continue reading
Posted in Uncategorized Tagged call centre, customer engagement, customer satisfaction, insurance, trust Leave a comment