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Recent Posts
- 5 Rules for your Welcome Journey
- Can you identify which segment you’re in?
- Credit Where It’s Due: The Art of the Apology Letter
- Costermer Service?
- Retarget right – using acquisition channels for customer marketing
- From Social Engagement to Social Advocacy
- Building Trust in the Banking Sector
- Do charity shops make the most of their high street positions?
- Falling in love again – Retention Marketing Basics
- CRM for Big and Small
- Case study: No Marketing, Please
- Case study: The Generation Game
- Case study: I Read The News Today…
- Case study: Don’t Tease Me
- Case study: Move Over Darling
Tag Archives: email marketing
5 Rules for your Welcome Journey
Welcoming a new customer to your website, service or publication is one of the most important conversations you can have. It sets the tone for the rest of your relationship together – get it wrong and it’s very difficult to … Continue reading
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Tagged customer engagement, customer journey, customer marketing, email marketing, marketing
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Can you identify which segment you’re in?
So here’s a game to play: Have a quick trawl through your inbox and look at some of your recent marketing emails. Can you identify which segment people think you’re in? From modelling to implementation In my experience, organisations … Continue reading
Posted in Uncategorized
Tagged customer engagement, customer marketing, email marketing, marketing, segmentation
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Richard Leader 