Tag Archives: customer marketing

5 Rules for your Welcome Journey

Posted on April 16, 2014 by Richard Leader

Welcoming a new customer to your website, service or publication is one of the most important conversations you can have. It sets the tone for the rest of your relationship together – get it wrong and it’s very difficult to … Continue reading →

Posted in Uncategorized | Tagged customer engagement, customer journey, customer marketing, email marketing, marketing | Leave a comment

Can you identify which segment you’re in?

Posted on March 28, 2014 by Richard Leader

So here’s a game to play: Have a quick trawl through your inbox and look at some of your recent marketing emails. Can you identify which segment people think you’re in? From modelling to implementation In my experience, organisations … Continue reading →

Posted in Uncategorized | Tagged customer engagement, customer marketing, email marketing, marketing, segmentation | Leave a comment

Retarget right – using acquisition channels for customer marketing

Posted on March 6, 2014 by Richard Leader

Tesco’s mobile experience head, Luke Viogradov, made some interesting points at a conference this week (reported by Marketing Week). “There are some retailers that follow me around everywhere I go. I have since purchased the products they push at me … Continue reading →

Posted in Uncategorized | Tagged customer marketing, marketing, retargeting | Leave a comment

Do charity shops make the most of their high street positions?

Posted on February 13, 2014 by Richard Leader

I’m not going to debate the good, bad and ugly elements of charity shops on the high street (not right now anyway), but I am struck by something – how they don’t make the most of their positions. Recently, I have … Continue reading →

Posted in Uncategorized | Tagged business, charity, charity shop, customer marketing, marketing | Leave a comment

Falling in love again – Retention Marketing Basics

Posted on February 4, 2014 by Richard Leader

I’m always one to make things simple. So here’s my simple guide to retention marketing: Identify what made the customer fall in love with you in the first place Identify what’s changed since them – is it them or is it … Continue reading →

Posted in Uncategorized | Tagged customer marketing, customer satisfaction, lifetime value, loyalty, marketing, nps, retention marketing | Leave a comment