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Recent Posts
- 5 Rules for your Welcome Journey
- Can you identify which segment you’re in?
- Credit Where It’s Due: The Art of the Apology Letter
- Costermer Service?
- Retarget right – using acquisition channels for customer marketing
- From Social Engagement to Social Advocacy
- Building Trust in the Banking Sector
- Do charity shops make the most of their high street positions?
- Falling in love again – Retention Marketing Basics
- CRM for Big and Small
- Case study: No Marketing, Please
- Case study: The Generation Game
- Case study: I Read The News Today…
- Case study: Don’t Tease Me
- Case study: Move Over Darling
Tag Archives: email marketing
5 Rules for your Welcome Journey
[NOTE: You found an old version of the website – please check out fractionalcmo.uk for more up-to-date marketing articles!] Welcoming a new customer to your website, service or publication is one of the most important conversations you can have. It … Continue reading
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Tagged customer engagement, customer journey, customer marketing, email marketing, marketing
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Can you identify which segment you’re in?
[NOTE: You found an old version of the website – please check out fractionalcmo.uk for more up-to-date marketing articles!] So here’s a game to play: Have a quick trawl through your inbox and look at some of your recent marketing … Continue reading
Posted in Uncategorized
Tagged customer engagement, customer marketing, email marketing, marketing, segmentation
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Richard Leader 