-
Recent Posts
- 5 Rules for your Welcome Journey
- Can you identify which segment you’re in?
- Credit Where It’s Due: The Art of the Apology Letter
- Costermer Service?
- Retarget right – using acquisition channels for customer marketing
- From Social Engagement to Social Advocacy
- Building Trust in the Banking Sector
- Do charity shops make the most of their high street positions?
- Falling in love again – Retention Marketing Basics
- CRM for Big and Small
- Case study: No Marketing, Please
- Case study: The Generation Game
- Case study: I Read The News Today…
- Case study: Don’t Tease Me
- Case study: Move Over Darling
Tag Archives: customer engagement
5 Rules for your Welcome Journey
[NOTE: You found an old version of the website – please check out fractionalcmo.uk for more up-to-date marketing articles!] Welcoming a new customer to your website, service or publication is one of the most important conversations you can have. It … Continue reading
Posted in Uncategorized
Tagged customer engagement, customer journey, customer marketing, email marketing, marketing
Leave a comment
Can you identify which segment you’re in?
[NOTE: You found an old version of the website – please check out fractionalcmo.uk for more up-to-date marketing articles!] So here’s a game to play: Have a quick trawl through your inbox and look at some of your recent marketing … Continue reading
Posted in Uncategorized
Tagged customer engagement, customer marketing, email marketing, marketing, segmentation
Leave a comment
Credit Where It’s Due: The Art of the Apology Letter
[NOTE: You found an old version of the website – please check out fractionalcmo.uk for more up-to-date marketing articles!] As a battle-hardened commuter with thousands of miles under my belt, it’s not often you’ll find me paying compliments to a … Continue reading
Posted in Uncategorized
Tagged apology, compensation, customer engagement, customer satisfaction
2 Comments
Costermer Service?
[NOTE: You found an old version of the website – please check out fractionalcmo.uk for more up-to-date marketing articles!] Is Customer Service a cost centre, a profit centre or the centre of your business? I can only assume that for … Continue reading
Posted in Uncategorized
Tagged call centre, customer engagement, customer satisfaction, insurance, trust
Leave a comment
From Social Engagement to Social Advocacy
[NOTE: You found an old version of the website – please check out fractionalcmo.uk for more up-to-date marketing articles!] Social media impact can be hard to measure. What makes it worse is that almost everyone in the organisation has exposure … Continue reading
Posted in Uncategorized
Tagged advocacy, customer engagement, facebook marketing, marketing, social media, twitter marketing
Leave a comment
Richard Leader 