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Recent Posts
- 5 Rules for your Welcome Journey
- Can you identify which segment you’re in?
- Credit Where It’s Due: The Art of the Apology Letter
- Costermer Service?
- Retarget right – using acquisition channels for customer marketing
- From Social Engagement to Social Advocacy
- Building Trust in the Banking Sector
- Do charity shops make the most of their high street positions?
- Falling in love again – Retention Marketing Basics
- CRM for Big and Small
- Case study: No Marketing, Please
- Case study: The Generation Game
- Case study: I Read The News Today…
- Case study: Don’t Tease Me
- Case study: Move Over Darling
Tag Archives: business
Building Trust in the Banking Sector
[NOTE: You found an old version of the website – please check out fractionalcmo.uk for more up-to-date marketing articles!] I was really interested to hear Ross McEwan, CEO of RBS on the Today Programme this morning (http://www.bbc.co.uk/news/business-26364662) talking about putting … Continue reading
Posted in Uncategorized
Tagged banking, business, customer centric, customer obsession, trust
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Do charity shops make the most of their high street positions?
[NOTE: You found an old version of the website – please check out fractionalcmo.uk for more up-to-date marketing articles!] I’m not going to debate the good, bad and ugly elements of charity shops on the high street (not right now anyway), … Continue reading
Posted in Uncategorized
Tagged business, charity, charity shop, customer marketing, marketing
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Case study: I Read The News Today…
[NOTE: You found an old version of the website – please check out fractionalcmo.uk for more up-to-date marketing articles!] To get digital impact, sometimes you have to think offline first. Too often, companies attempt to use PR to simply build … Continue reading
Richard Leader 