Author Archives: Richard Leader

[NOTE: You found an old version of the website – please check out fractionalcmo.uk for more up-to-date marketing articles!] On my first day in a new job, I was told by a company Director that he wasn’t sure what I … Continue reading →

[NOTE: You found an old version of the website – please check out fractionalcmo.uk for more up-to-date marketing articles!] Lead generation is pretty easy when you know how.  It can, however, be expensive and time consuming.  In the financial market, … Continue reading →

[NOTE: You found an old version of the website – please check out fractionalcmo.uk for more up-to-date marketing articles!] Sometimes, you just have to do as you are told.  It doesn’t matter how much you rationalise, provide evidence or analytics … Continue reading →

[NOTE: You found an old version of the website – please check out fractionalcmo.uk for more up-to-date marketing articles!] Requirement: Marketing a spread betting platform to self-directed private investors can be complicated.  Many still need to be convinced that spread … Continue reading →